A dental products company called upon Alacrita’s expertise to review its business strategy. For this particular assignment Alacrita deployed one of its senior dental industry executives with broad experience transforming both Fortune 500 global brands and entrepreneurial ventures. Our consultant evaluated the client’s product portfolio to identify profitable markets and segments, with the aim of helping senior management understand the revenue opportunities available, how to target them and the challenges involved in executing them. Alacrita reviewed the following:
- Assessed the client’s value propositions;
- Path to revenue;
- Business model assumptions;
- Approach to market i.e. building partnerships, developing appropriate clinical evidence and awareness of the product;
- Geographical likelihood of success; and
- Barriers to uptake.