---
title: Developing a revenue model for an AI application for GI Imaging
description: Alacrita developed a defensible set of financials underpinned by a market access strategy & plan to support a Series A raise.
---

[Case Studies Archive - Alacrita ](https://www.alacrita.com/case-studies)

# [Developing a revenue model for an AI application for GI Imaging](https://www.alacrita.com/case-studies/developing-a-revenue-model-for-an-ai-application-for-gi-imaging)

 Written by [Cort](https://www.alacrita.com/case-studies/author/cort) | Feb 19, 2024 4:26:13 PM

## Challenge:

Our client was a medical solutions provider specialising in AI applications applied to real-time analysis of medical imagery to provide clinicians with real-time decision-making intelligence. The technology was being applied to a number of GI settings, and the client selected four for Alacrita to develop a defensible set of financials underpinned by a market access strategy and plan to support a Series A raise and withstand investor and other third-party scrutiny.

## Solution

Following a kick-off meeting where we confirmed and refined the scope and objectives of the project, we adopted a five step process toward building a comprehensive financial model for the client.

- Step 1: Confirmation of the product specifications
- Step 2: Estimating the market size, accessibility, growth and competition
- Step 3: Development of a pricing model based on comparables and coding economics
- Step 4: Revenue model development based on three scenarios
- Step 5: Reporting in Excel and PowerPoint formats

#### Opportunity Mapping Services

Companies and institutions may want an early-stage analysis of feasibility and potential for their R&D programs or technology platforms to help raise or make an investment, or to attract BD partners. We can help.

[Learn more](https://www.alacrita.com/our-services/life-science-opportunity-mapping)

[View full post](https://www.alacrita.com/case-studies/developing-a-revenue-model-for-an-ai-application-for-gi-imaging)

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