Background
Cort has been with Alacrita since 2018, leading the firm's marketing and technology functions. He oversees Alacrita's positioning to the pharmaceutical and biotech industry while managing its major software systems. In an environment where marketing and technology have become inseparable, his role encompasses digital strategy, CRM systems, business intelligence, and the firm's approach to emerging technologies including AI.
He also leads Alacrita's investor communications practice, developing websites, pitch decks, and positioning for early-stage biotech clients. This work draws on his background building investor-facing materials and his years inside the firm understanding how development-stage opportunities are evaluated.
Before joining Alacrita, Cort worked for Neptune Pharma, where he led commercial operations across South America. He oversaw the registration and launch of the company's key medicine in Chile, achieving a 45% market share within the first year. During his time there, he was involved in multiple acquisitions and deal processes, experience that shaped his understanding of how life science companies are evaluated by investors and partners.
Earlier in his career, Cort founded a trilingual marketing agency in Santiago, Chile, where he worked predominantly with government agencies and institutional clients, developing expertise in positioning and messaging for specialized audiences. He also served as General Manager of The Santiago Times, Chile's only English-language newspaper.
Cort began his career in advertising in 2005. He holds a degree in Financial Economics from the University of Maine, is currently pursuing an MBA, and earned a Prompt Engineering Specialization from Vanderbilt University.
