A leading research institute developing novel approaches for production of ophthalmic treatments asked Alacrita to conduct a market and competitive assessment of the current supplier base and prospective novel technological approaches.

Alacrita’s experienced consultants conducted the project in two parts.  The first part involved assessment of market size, structure and segmentation of related products (e.g. by application, geography) and demand growth rates.  This was followed by structure characterisation of the supply chains and identification of the current and developmental competing production technologies, or other technologies that could be applied to production of relevant products.  The findings from this part of the exercise allowed Alacrita to review the competitive positioning of the client’s technology.

The second part of the project involved an assessment of the competitive environment, applying Michael Porter’s Five Forces framework (modified to incorporate the impact of regulation which was an important factor in this particular industry) to illustrate the competitive landscape.  Both parts of the project involved primary data collection, predominantly through selected telephone interviews, to supplement secondary data sources.

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